Stage 2 · Client Story Worksheet
Client story worksheet for qualified prospects.
Completed after a scan, discovery call, or starter commitment — not on first contact. The worksheet captures the positioning, proof, and routing we need to draft a real site.
Already qualified? Skip ahead.
What the worksheet becomes
Your answers flow directly into the deliverables below.
- Homepage narrative
- Service / page map
- Proof and trust sections
- Primary calls to action
- Lead routing notes
- Launch checklist